Logo Design Scope of Work


In Short

Your project will involve the design and development of a Logo for use by yourself, "the client". This project will follow the timeline outlined below. Your project will cost $800 unless otherwise stated below.

Project Scope

Within a week of you, the client, signing this document, I will design a logo for you/your business. This SOW covers the following activities and deliverables.

  • 4 initial Logo Designs, from the get-go
  • One-on-one meetings, where we review and critique the logo designs & concepts
  • Honest advice
  • The option to pay for up to 3 revisions/editing sessions


At the end of the logo creation process, I will provide you with the following:

  • Completely-designed logo in multiple formats (.jpg, .ai, .png, .pdf)
  • Same logo in multiple sizes
  • A reference document outlining the "rules" of how to use the logo in different applications


Your schedule will depend on your specific contract. This list is an overview of what may be included on your specific project schedule.

  • Discuss Project Concepts (over the phone or in person)
    • This process usually takes about an hour
    • We'll decide if we're the right fit for each other
  • Sign Contract
    • You will have 48 hours to review the contract and sign
    • You may request changes to the contract only once
    • If you've made changes to the contract, after I re-send for approval, you will have 24 hours to review & sign
    • A deposit of $400 will be due at time of signing
  • Finalize Design Schedule
    • I will send you a schedule (that looks much like this one) for you to review and approve
  • You, the client, will provide all content assets asked of you
    • I will provide you with a list of the information needed
    • You will have 3 days to provide me this content.
    • After this time, you will be charged $50/day for each day the content is late.
    • You promise that:
      • You own the rights to use anything you give me (“Client Content”)
      • Using such Client Content does not violate the patent, copyright, trade secret or other property right of any person, firm or entity.
      • You grant me a nonexclusive, nontransferable license to use, reproduce, modify, display and publish the Client Content solely in connection with my work for you under this Agreement and my limited promotional uses as allowed by this Agreement.
      • You also affirm and represent that this Agreement does not conflict with any other contract, agreement or understanding to which you are a party.
  • Design Brief
    • I will create a design brief based on what we've previously discussed
    • This is basically "what it is you're looking to accomplish with the design"
  • Research
    • I will conduct research on the industry itself, on its history, and on its competitors (of you/your business)
  • Reference 
    • I will conduct research into logo designs that have been successful and current styles and trends that are related to the design brief. The reason for doing this is so that your design is cutting-edge and ready to destroy your competition.
  • Sketching & Conceptualizing
    • I will develop the logo design concepts around the brief and research. 
  • Design 1
    • I will use these sketches, creativity, and experience to create a unique logo for you
    • This will take no longer than 1 week
  • Revision 1
    • You will have time to give your thoughts, opinions, and critiques
    • Meeting Time - Face to face or phone time to discuss options moving forward
    • You will be able to choose two logos to be revisited
  • Design 2
    • I will make your proposed revisions for no extra charge. This first revision is included in the $800 logo fee
  • Revisions 2+ (Optional)
    • You may decide your logo designs need some extra love. If at this point you decide you need more edits, each revision costs an extra amount. The rates go for:
    • Revision 2 = $100 | Revision 3 = $200 | Revision 4 = $300, and so on
  • Presentation
    • Together we will choose which concept/logo you prefer
  • Finalization
    • Once you decide on a final design, I will finalize for you
    • Deploy to Client
      • I will deliver to you, via electronic mail (or a downloadable hyperlink), within 2 days after you
        approve the final design(s), digital files containing the final design(s), in the following format(s):
        • .png, .jpg, .pdf, .ai
        • white/black baground & transparent background
      • I will deliver to you a "rules" sheet explaining how to use the logo
    • Client Sign Off
      • At this point, you will sign and date a contract stating you are happy with the design created and that work is complete
      • You may re-hire me under a new contract if more work is needed


    The total price of your project will be $800, unless you, the client, decide to partake in more than one logo revision. See above for Revision 2-4 Pricing.

    You agree to pay $400 up front as a deposit, and the final $400 before I hand over the deliverables. If you have opted in to any extra revisions, those payments are also due before the deliverables handoff.
    Late payments past 21 days will incur a 5% fee (every week past due date). 

    You understand and agree that until you pay me in full, I own full rights to each and every original design I create for you under this Agreement. If you don’t pay me in full, you agree that I can complete, exhibit, use and sell the design(s) at my sole and absolute discretion. You also agree that I own all of the concepts created before you select the final design(s).

    I understand and agree that after you pay me in full, you will own rights (as defined in this Agreement) to the final design(s) that you approve and I create for you. You understand and agree that I own all of the concepts/preliminary designs created before you select the final design(s), except for elements in those concepts that are incorporated into the final design(s) that I deliver to you. You will receive rights for the final design(s) only. You agree that I will retain the right to use the final design(s) and all preliminary designs in design competitions, publications on design, educational purposes and in marketing my design business. You will be solely responsible to make sure that the design(s) I create for you will be available for use in commerce and protectable under trademark law.

    Original Content

    I promise that, except for anything that you gave me to incorporate into the design(s):

    • (a) my work will be original and will not be copied in whole or in part from any other work
    • (b) I own the rights that I am giving you under this Agreement, or I have secured such rights to any third-party content incorporated into my final design(s)
    • (c) my work does not violate the patent, copyright, trade secret or other property right of any person, firm or entity.

    I promise that this Agreement does not conflict with any other contract, agreement or understanding to which I am a party. Finally, I promise that I’ll hold and maintain in strict confidence any confidential information that you provide me (such as proprietary technical or business information), and I will not disclose such information to any third party except as may be required by a court or governmental authority.


    You agree that you may not make any changes or additions to the design(s) I create for you under this Agreement, without my express written permission. You may however, change the size of the design(s) if you need to make it smaller or larger for printing or display purposes.

    If the work I am doing for you includes the design of a logo, I give you the full
    rights to use the logo design I create in any and all media without restrictions of any kind. Additionally, I agree that after you pay me in full, I will cooperate with you and execute any additional documents reasonably requested by you to evidence such assignment of rights.

    Key Assumptions

    Your agreement will be based on the fact that you have provided me with a complete list of requirements for your logo, and that you have provided me all content assets asked of you in a timely manner.


    In this section of your agreement, you'll sign your name and date below, verifying that the terms of this Statement of Work is acceptable. I have the right to change the contract at any time as long as I give you two weeks notice of said change.

    You agree that I am an independent contractor and not your employee. Although you will provide general direction to me, I will determine, in my sole discretion, the manner and ways in which I will create the design(s) for you. The work that I create for you under this Agreement will not be deemed a “work-for-hire”, as that term is defined under U.S. Copyright Law. Whatever rights I grant you are contained in this Agreement. By signing this agreement, you and I agree:

    • (a) to all of the terms and conditions of this Agreement
    • (b) that we have the full authority to enter into this Agreement.
    • The Agreement is effective as of the most recent date that appears below.

    Client Company Name:                                                         Kind & Brave
    Client Sponsor Name:                                                          Abby Dreier
    Client's Title:                                                                        Owner/Operator/Designer
    Client Sign Date:                                                                  Sign Date